Turn a webinar recording into short clips

Why webinars are worth clipping

Webinars take weeks to plan and an hour to deliver, then the recording sits behind a registration form where almost nobody watches it. Yet a good webinar contains several moments that would work as short posts: a clear explanation of a hard problem, a strong opinion, a number that surprises, or an answer from the Q&A that half the audience was waiting for. Clipping them is how the effort keeps paying back after the live session ends

The problem is the same as with any long recording: finding those moments means watching the whole thing again. shitShorts does that part. It reads the full transcript, scores every stretch, and hands you the strongest candidates as vertical clips ready to review

How the AI picks webinar moments

The recording is transcribed with word-level timing, then split into overlapping windows. Each window is scored by a language model for its hook, its payoff, its pacing and whether it makes sense to someone who has not seen the rest of the session. A second critic pass checks the shortlisted clips, moves their edges to clean sentence boundaries and drops the ones that depend on an earlier slide or a question nobody can hear

Webinars have predictable filler: introductions, housekeeping, 'can everyone see my screen', and sponsor slots. Those score low because they have no payoff. Q&A sections often score high, because a good question followed by a direct answer is a natural short

Framing presenters, panels and slides

Webinar recordings come in a few layouts: a single presenter on camera, a speaker view with slides beside it, or a gallery of panellists. The clipper tracks faces and matches voices to faces, so for presenters and panels the 9:16 frame sits on whoever is talking, switching to split tiles when two people are in an exchange

Slides are harder. A vertical crop of a landscape slide is rarely readable, so the clipper favours the speaker. If a slide matters to the clip, open it on the timeline and re-crop the shot, or stack the slide above the speaker. Nothing is burned in until you export, so those changes are quick

Captions, terms and brand

Most people watch LinkedIn and Reels with the sound off, so captions do the work. They are generated from the same word-level transcript and placed inside each platform's safe area. Product names, acronyms and jargon are where transcription can slip; every word is editable on the timeline, so fix a term once and it keeps its timing

Apply your brand kit to the whole batch so every clip carries the same fonts, colours, caption theme and logo. Add a short title card or a lower-third with the speaker's name and role as a text layer

A repeatable process for every webinar

Teams that clip every session tend to follow the same short routine. Download the recording as soon as the webinar ends, upload it and ask for more clips than you need, about eight for an hour. Skim the ranked list with the speaker or host, pick four or five, and correct product names in the captions. Add a lower-third with the speaker's name and role, apply the brand kit, and schedule one clip a day over the following week with a link to the full recording

Because each clip stays an editable project, you can come back months later and recut a clip for a new campaign without searching the original recording again

Where to post webinar clips

LinkedIn is the natural home for B2B webinar clips: a clear 30 to 60 second takeaway with the speaker on screen and a line of copy pointing to the full recording. The same clip can go to YouTube Shorts and Instagram Reels, and the sharpest ones to TikTok. The scheduler lets you set different captions and hashtags per network for the same clip

Before posting, check you have permission from external speakers and panellists to share clips of their contributions; most are happy to, and many will reshare

What it costs

The free plan includes 300 credits a month, about 15 clips at 720p with a small watermark, with the first 3 clip exports free and 10 credits per clip export after that. The Clipper plan is $10 a month for about 50 clips at 1080p with no watermark and 300 clip exports a month. Creator ($19) and Pro ($49) suit teams that also make motion graphics and schedule across several accounts